The Premier Soccer League [PSL] is currently in advanced talks to replace DStv as a title sponsor.
This will come as a huge shock to the football fraternity considering the service company operated by Multichoice still has a year remaining on a deal that was struck in September 2020 after taking over from ABSA.
Discussion is ongoing whether to cut ties with immediate effect or attempt to find ways to see out the final year without any severe financial implications.
Furthermore, it’s emerged that DStv are concerned about continuing to carry the costs of a partnership that runs into multimillions per season.
Talks are ongoing to find a replacement title partner either before the 2024/25 season gets underway next month or in the campaign that follows. Betway, the online gambling company, has been mentioned as a strong candidate.
The PSL communicated to the league clubs last week requesting Premiership teams to hold off on finalising their kits as there was work being done on the new “Premier Division logo” for the upcoming season.
